The Business of Tech

Redbox
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Redbox refuses to push Warner movie delay to 56 days, will rent flicks as they go on sale

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Redbox and Verizon will offer streaming video through joint venture

•Redbox pays $100 million for NCR's Blockbuster Express

Netflix's first original series 'Lilyhammer' is now available for streaming users

Windows Phone 8 detailed: dual cores, Skype Integration and NFC are a go

Google unveils 'Bouncer' service to automatically detect Android Market malware

Yahoo's management overhaul continues: Chairman and three board members step down

Facebook files for IPO, seeks to raise $5 billion

Facebook, led by 27-year-old Mark Zuckerberg, on Wednesday filed its IPO prospectus with the Securities and Exchange Commission, seeking to raise $5 billion.

The world's biggest social network is expected to seek a $75 billion to $100 billion valuation in its IPO, the most anticipated stock offering from Silicon Valley since Google Inc went public in 2004.

"At the end of the day, if you have a small amount of money that you are in a position to lose a chunk of it and you want to speculate on Facebook, go ahead," he added. "But don't use money that you really need to save to do it. I would put it in Microsoft, which is dirt cheap right now."

There are many who believe Facebook will do the same, pointing to its 843 million users and the fact that the company is much bigger and more profitable than other recent Internet debuts, such as the loss-making Pandora Media Inc or Groupon Inc.

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1. Facebook.com captures one in every eleven Internet visits in the US.

2. 1 in every 5 page views occurs on Facebook.com.

3. The average visit time on Facebook.com is 20 minutes.

4. Facebook.com’s audience skews slightly more female than the online population as a whole.

5. The ages of Facebook.com visitors are indicative of the website’s strength in the marketplace, with relative parity in distribution of its visit share by age vs. the online population.

6. Facebook.com under-indexes in visit share from the most affluent income group. With that said, Facebook’s size more than makes up the difference; the site wins 499,949,430 visits from the most affluent income group versus YouTube’s 223,732,591 visits and Twitter’s 15,166,795 visits.

7. Facebook.com became the #1 ranked website in the US on March 9, 2010.

8. “Facebook” is the most searched term in the US and Facebook-related terms account for 14% of the top search clicks.

9. Facebook.com users are highly loyal to the website; 96% of visitors to Facebook.com were returning visitors in January 2012.

10. Internationally, Facebook.com ranks in the top two websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks.Facebook.com’s largest footprint is in Canada, capturing almost 12% of all visits in that market. It also recently surpassed Orkut, placing it behind only Google Brazil in market share.

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